The Moderating Effect of Advertisment Appeal on the Relationship between Product’s Perceived Value and Consumer’s Purchase Intention-The Case of Pre-need Funeral Agreement
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === For most people in Taiwan, it has been a taboo to talk about death in public ex-cept for the person involved would mention to. And the consumers’ concept toward tra-ditional marketing also focus on consumer-desired products which are positive but pay less at...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60530595884260029247 |