The Effect of Customer Satisfaction and Customer Complaint on Customer Loyalty-in case of China Mainland Peoples' Travel to Taiwan

碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === This paper verified that The Effect of Customer Satisfaction and Customer Com-plaint on Customer Loyalty -in case of China Mainland Peoples' Travel to Taiwan. The Data was composed of the people coming from China, by means of survey question-naire. With...

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Bibliographic Details
Main Authors: Hsu,Chao Ya, 許昭亞
Other Authors: Feng Te Tai
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/03996723405539500479