A Study of Consumers' Behavior and Channel Selection—An Example of Importing Coffee Beans
碩士 === 大葉大學 === 國際企業管理學系碩士在職專班 === 95 === According to the statistics of International Coffee Organization, the global coffee bean consumption is 7,376,000 tons. Taiwan’s coffee bean consumption increased from 29,451 tons in 2003 to 35,135 tons in 2004. It grows up around 19.29%. The previous studie...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41100840062885324359 |