The Effects of Television Advertisement to Companies Growth─A case of Mode Marie
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === The study aims to examine the influence of TV advertisement on business growth, find out what variables have positive significance to advertisement’s effect which is affected by the type of lifestyle, advertising appeals and consumers’ buying intention, and p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87923320776569890247 |