The Influence of Relation Marketing Strategies on Customers' Trust, Satisfaction, and Loyalty in Banking Industry
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === The purposes of current study are to investigate the impact and relationships among relation marketing strategies, customer trust, customer satisfaction, and customer loyalty in banking industry. The literature review was performed to develop the theoretical...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93383641547230867837 |