A Study on the Effect of Integrated Marketing Communications on Improving the Brand Image of Technical and Vocational Colleges with a University of Technology Located in Central Taiwan as the Study Subject

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 95 === Technical and vocational education is a very important component in Taiwan’s educational system. It has contributed significantly towards the economic development of Taiwan. In recent years, due to the rapid increase in the number of post-secondary educationa...

Full description

Bibliographic Details
Main Authors: Guan-yu Chen, 陳冠宇
Other Authors: Cheng-Chung Li
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/15102654066678186618