Research on Customers’ Consumption Experience : The Analysis of Two Café Chain Stores in Taichung
碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 95 === Drinking coffee is a common consumption behavior everywhere. As experiential marketing age comes, customers emphasized on integral café stores. Different styles of café stores feature themselves. To build the particular features to impress consumers was an impo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89193452806212897596 |