Service blueprint and service failure in 3C retailing：Manager center and consumer center
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 96 === The researches discuss service failure in 3C(Consumer Electronics、Computer and Communication) retailer.We discover six different of service failure(negative feeling), and tryout two of new approaches and theories to 3C retailer. First, there has four dis-tincti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44134014765884866240 |