The Research on the Effects of BenQ Corporation’s Sponsorship Benefits in University Basketball Association

碩士 === 大葉大學 === 運動事業管理學系 === 95 === The purpose of this study is to examine the relations between the factors of influencing sponsorship benefits and BenQ corporation’s sponsorship benefits from sponsoring University Basketball Association (UBA). I anticipate that the results can be helpful in enter...

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Bibliographic Details
Main Authors: Heng-Zong Zheng, 鄭恒宗
Other Authors: Cheng-Chiang Chen
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/99093794394642029309