The Moderating Effect of Country of Origin Effect on the Relationship between Brand Equity and Consumer's Purchase Intention
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 95 === In this era that consumers pursue after personalized, differentiated products, and brand power is taken as the most competitive, effective asset, product function is no longer the only issue that would influence the consumer’s behavior. Brand, becomes another i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19666792738771351255 |