The Moderating Effects of Perceived Value and Product Knowledge on the Relationship between Brand Image and Purchase Intentions－The Case of Global Brand of Dog Food.
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 95 === As the lifestyle change, people become more concern the spiritual aspect of life than material aspect. Hence, Pets play more important role in nowadays family. However, regarding the pet’s research in the past, mostly focus on phenomenology, Health and medical...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56590536011928335137 |