The Effect of Brand Association of Sub-brand on Consumer’s Brand Loyalty in Fashion Design Industry

碩士 === 大葉大學 === 事業經營研究所 === 95 === In the market, in order to get more customers, many fashion brands create their own sub-brands which are different original brand. Is it really always success for using the sub-brand strategy?As a result of using sub-brand strategy are more familiar in fashion desi...

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Bibliographic Details
Main Authors: Chen Chun-Wei, 陳俊維
Other Authors: Lo Yen-Hung
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/42591036923800440724