A study of consumer behavior, life style, and customer satisfaction for coffee chain stores: An empirical case of 85℃
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 95 === This study aims to explore the relationship between consumers’ purchasing behavior, lifestyle of AIO (Activities, Interest, Opinion) variables and guests’ satisfaction in coffee chain stores and offer information for shop owners in making sales strategies. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79128502432407387515 |