Market Segmentation And Positioning for Coffee Stores: An Empirical Study on Starbucks And 85℃, Taichung
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === Abstract Recently, the climate to drink coffees of the nation is getting more and more popular. Under the popularity, the famous brand for foreign coffee stores which has been leaded in Taiwan for several years, Starbucks, has started in the competition with the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41048805685990696126 |