A study of the Perceived Value、Customer Satisfaction and Customer Loyalty- Top Five Automobile Manufacturer in Taiwan

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 95 === With our joining WTO, for car industries, it will be an unprecedented big challenge. Thus, if they want to run distinguishingly in the competing environment and get the advantages of non-price, the companies should strengthen their non-price factors. For example...

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Bibliographic Details
Main Authors: Jheng-Liang Jing, 蔣政良
Other Authors: Yung-Fu Huang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/82411210340989485719