The Research of National Army’s Recruitment Advertising Stratey-A case study of Volunteer enlisted men

碩士 === 中原大學 === 國際貿易研究所 === 95 === Abstract There are five functions in management skill, and ”Marketing” is one of those that can not be neglected. In marketing area, “Advertisement” is considered as a powerful instrument to promote product’s sale volume. Since Media is an important instrument...

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Bibliographic Details
Main Authors: Shiang-Tzung Shiau, 蕭湘宗
Other Authors: Po-Chin wu
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/36094971008973632076