Structural equation model for CRM on patient satisfaction
碩士 === 嘉南藥理科技大學 === 醫療資訊管理研究所 === 95 === In recent years, Customer Relationship Management (CRM) has become a main stream for all kinds of professions. Under enormous financial pressure, hospitals have gradually adopted CRM, i.e. customer-centered marketing management literality, in order to compete...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/74926222386124941644 |