A Study on Customer Satisfaction and Customer Loyalty for Service Quality of Junior High School Textbook Publishers ─ Case of Kang- Hsuan Educational Publishing Corporation
碩士 === 長榮大學 === 經營管理研究所 === 95 === Abstract Service quality has been the most essential core of service industry for decades. The purpose of service industry is to provide a service to the customers to satisfy their needs. However, there are many difficulties and serious problems merged in the fie...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zqfvtx |