The evaluation model of external and internal customer’s satisfactions base on the customer’s relationship management – An illustration of chain hotel in Taiwan

碩士 === 中華大學 === 科技管理學系(所) === 95 === The international community has identified the 21st century as a time for both tourism and high-tech industries. World Travel & Tourism Council (WTTC: 2002) forecasted a tremendous growth in leisure travel which would boost the global travel expenditures from...

Full description

Bibliographic Details
Main Authors: Ting-Yun Huang, 黃婷筠
Other Authors: Ling-Feng Hsieh
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/72567084187679905351