Conceptualizing Product Involvement with Intuitionistic Fuzzy Automata
碩士 === 長庚大學 === 企業管理研究所 === 95 === Product involvement has been developed since 1986, and has been complete gradually. Application of product involvement theory involves issues of marketing such as market of segmentation, advertising appeals, media strategy, and so on. When we want to investigate in...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61078190401979762242 |