Using Intuitionistic Fuzzy Sets to Develop an Automaton Model of Advertising Involvement
碩士 === 長庚大學 === 企業管理研究所 === 95 === As far as the marketing researchers are concerned, advertising involvement is an important segmentation variable; the advertisers view advertising involvement as a vital factor for advertising effects. Advertising involvement has been discussed for several decades...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33539494386375692717 |