The Study of Customers’ Perceived Value Structure from Blog through the Means-End Chains Approach
碩士 === 國立中正大學 === 行銷管理研究所 === 95 === The MEC theory proposed by Gutman (1982) has been well-developed up to now. The relevant empirical researches, however, are still needed to further support the theory. In order to examine if MEC is also applicable to “virtual product”, we chose the fast-growing p...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50910532474665760244 |