Korean drama induced tourism

碩士 === 國立中正大學 === 行銷管理研究所 === 95 === In recent years, Korean drama has getting popular in Asia, including Taiwan, Japan, Hong Kong, China, even in America. It not only induces the phenomenon of "Korean-craze", but also increasing demands of related products, such as clothes, foods, popular...

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Bibliographic Details
Main Authors: Hui-shan Chen, 陳蕙珊
Other Authors: Eric Su
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/83853139051393656000