A Cognitive Exploration to the Image-Text-Based Metaphors in Print Advertising

碩士 === 國立中正大學 === 語言所 === 95 === Metaphor is a form that is commonly used in day to day communication. According to Cameron and Low (1999: xii), “metaphor is fundamental to the way language systems develop over time and are structured, as well as to the way human beings consolidate and extend their...

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Bibliographic Details
Main Authors: Shih-chun Kuo, 郭世均
Other Authors: James H-Y Tai
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/38189563853790222395