Loyalty Based Investment: The Case of the Taiwan Baseball Fans
碩士 === 國立中正大學 === 財務金融所 === 95 === Anecdotal evidence suggests that sport fans have tastes for team stock as consumption goods; they care about more than money payoffs. However, this investment behavior is in complete contrast to a common assumption in standard asset pricing models that investors ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99945881384817738521 |