Effect of the Product Design on Customer Value-A Case Study of Digital Camera
碩士 === 國立中正大學 === 企業管理所 === 95 === Bloch (1995) argued that the effect of aesthetic of product design on consumer behavior is mediated by consumer’s cognition. But until now, the role which one’s cognition plays in the effect of product design on consumer behavior has not been verified by prior rese...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/40463261105870576864 |