The creation and usage of corporate character:Exploratory Study
碩士 === 國立中正大學 === 企業管理所 === 95 === In the recent years, there is a trend to collect mascots, no matter where the mascots come from. Therefore companies often use mascots to be spokesmen. And these cute mascots also attract large audience. How does a company recognize mascot as a corporate character?...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75706637779677671748 |