A Study of The Relationship of Switching Behavior Amount Brand Equity and Consumer Switching Barrier – with ADSL users in Taiwan in case
碩士 === 元智大學 === 資訊傳播學系 === 94 === This research mainly discusses consumers’ switching behavior. Besides brand equity, the study also employs relative switching barrier theory, and target on domestic ADSL industries. This study aims at understanding relative factors which influence switching behavior...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/14249124724155793699 |