THE INFLUENCES OF PRODUCT CHARACTER, INVOLVEMENT, FAMILIARITY AND ADOPTION ON PURCHASE INTENTIONS：EXEMPLIFIED BY DIGITAL VIDEO CAMERA
碩士 === 元智大學 === 管理研究所 === 94 === Function and characteristic of digital video camera are complicated and expensive, due market expanding trend to influence product variable. They bring consumer face with potential risk during to buy digital video camera products. Confront digital video camera produc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07736980158109190152 |