A study of market segmentation on innovative product:An example of LCD TV

碩士 === 元智大學 === 管理研究所 === 94 === In recent years, the flat television was developed very well, the main products are LCD_TV, PDP and rejection TV.The LCD_TV was developed from small size to large size, but the PDP was developed from large size. There are many firms invest the LCD industry, so the LC...

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Bibliographic Details
Main Authors: Yu-Bine Weng, 翁育彬
Other Authors: Yung-Cheng Shen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/75432108641518002165