The Study of Mass Customization Capability: Antecedents and the Effects on Competitive Advantage
碩士 === 元智大學 === 企業管理學系 === 94 === The raising of market-driven competition and information technology adoption make market conditions and customers’ needs change instantly. Customers cannot be satisfied with mass producing products anymore, and mass customization producing becomes one of the alterna...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86383947086384439574 |