The influence of similarity and brand breadth on the brand extention evaluation: the study of interfering effect on product technology.
碩士 === 元智大學 === 企業管理學系 === 94 === The objective of this research is to recognize the influence of brand extension between brand extension, brand breadth and the extended of product technology. In the brand breadth section, this research is utilizing the concept of brand breadth. There are two concep...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52512035024486546388 |