BLOG AS A TOOL FOR MARKETING COMMUNICATION

碩士 === 元智大學 === 企業管理學系 === 94 === Many big enterprises start treat the blogs as the link of integration marketing in accordance with the consumer demand which unceasingly changes, provides a better service in order to continues to promote the sales volume. But how to use the blogs this new marketing...

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Bibliographic Details
Main Authors: Tzu-Hui Lee, 李姿慧
Other Authors: Yung-Cheng Shen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/35080964588077855924