The Competitive Reaction of New Product Introduction in the Taiwanese Tourism and Amusement Enterprises
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 94 === The importance of timely and efficient competitive response for the long-term performance of companies can hardly be exaggerated. Previous research has also indicated the significance role managerial interpretation plays in competitive reaction. The study ai...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66118170913591077568 |