The Channel Operation of Ready To Eat Breakfast Cereal －A Case Study of Kellogg Asia Marketing Inc., Taiwan Branch
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 94 === In the intense competition environment of Taiwan Fast Moving Consumer Goods – FMCG, the role of channel is more and more important, as well as the channel operation is the critical of influence manufacturer or operation performance of brand merchandise. The pa...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53471528537486229559 |