A Case Study of the Fuzzy Front End of New Product Development in Taiwan

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 94 === Abstract After Smith and Reinertsen(1991) proposed the term of “Fuzzy front end”, managers and researchers gradually thought that the fuzzy front end is a key factor in the successful new product development projects. Therefore, in this thesis, I report on th...

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Bibliographic Details
Main Authors: I-Fang Lai, 賴怡芳
Other Authors: Chih-yuan Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/26429897898700788276