Optimum Protection Horizon Model for Customer List

博士 === 國立雲林科技大學 === 管理研究所博士班 === 94 === Marketing has the aim of building long-term, mutually satisfying relations with customer in order to earn and retain their long-term business. Marketing network construction and management is becoming the key to competitive advantage in modern business. Trade...

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Bibliographic Details
Main Authors: Guey-sen Wu, 吳桂森
Other Authors: none
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/64090288863349839005