Optimum Protection Horizon Model for Customer List
博士 === 國立雲林科技大學 === 管理研究所博士班 === 94 === Marketing has the aim of building long-term, mutually satisfying relations with customer in order to earn and retain their long-term business. Marketing network construction and management is becoming the key to competitive advantage in modern business. Trade...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/64090288863349839005 |