Modeling Online Brand Personality and Satisfaction Using Game Addiction as a Moderator
碩士 === 萬能科技大學 === 經營管理研究所 === 94 === This study examines the relationship between the perceived brand personality of online games and satisfaction using game addiction as a moderator. In this study’s proposed model, satisfaction is influenced by the perceived brand personality that contains four dim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47718023426879634476 |