THE RELATIONSHIP BETWEEN CUSTOMER TRUST AND LOYALTY – AN EMPIRICAL STUDY OF DEPARTMENT STORE
碩士 === 大同大學 === 事業經營學系(所) === 94 === Services marketing became the major field of marketing development since 1980s. A popular topic on the organization and marketing was relationship marketing emerging. As markets become increasingly competitive, developing and nurturing long-term relationships is...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45995544897135582325 |