THE EFFECT OF PRODUCT KNOWLEDGE AND BRAND IMAGE ON PURCHASE INTENTION MODERATED BY PRODUCT CATEGORY
碩士 === 大同大學 === 事業經營學系(所) === 94 === Owing to the globalization and international labor division, the consumers are in face of more and more merchandise options from all over the world. Consumers’ purchasing process is complicated and hard to expect, so brand image serves as a spotlighted point to p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18332616542014974025 |