The Antecedents and Consequences of Market Driving Approach
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 94 === The recent book Blue Ocean Strategy by Kim and Mauborgne (2005) suggests that firms try to develop their capabilities to create uncontested market spaces instead of competing with each other in existing market spaces. While their use of the phrase '...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/99548839565455946403 |