The Marketing of Nations and International Competitiveness:A Study of Tourism in Thailand.
碩士 === 淡江大學 === 東南亞研究所碩士班 === 94 === Michael E. Porter announced his concept of “The Competitive Advantage of Nations” in 1990 at the first time, and then Philip Kolter also points out the importance of “The Marketing of Nations.” Both of them emphasize “the government” as the major parameter for d...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46353855005916674466 |