The Comparative Study of Product Category Attributes and Customer Value between Taiwan and the U.S.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === From customer satisfaction to customer loyalty, the marketing trend nowadays has changed to customer value with the new rising concept of customer orientation. Customer value has been considered as the key to corporate dominance. Product quality, service...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/p2vcyc |