The Comparative Study of the Products Category Attributes and Customer Value of the U.S. and Hong Kong

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === In recent years, with the rapid growth of consumer consciousness, consumers no longer passively accept products and services. Compared to the past, they now have better knowledge, information and skills, and have a greater passion for learning and attaini...

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Bibliographic Details
Main Authors: Li-Chuan Yang, 楊麗娟
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/10823769660756351695