Brand Loyalty for Young Adult Consumers in High-Tech Market
碩士 === 淡江大學 === 國際商學碩士在職專班 === 94 === Brand loyalty has been considered as one of the major objectives in strategic marketing, it has both a behavioral and an attitudinal component. To investigate and analyze these factors would be an interesting subject. This study aims to have better understandi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27023102186792957126 |