A Probe To The Marketing Strategy Of Life Insurance In East Area- Example: Life Insurance Company A

碩士 === 淡江大學 === 保險學系保險經營碩士在職專班 === 94 === Thesis Excerpta: By taking A Life Insurance, No.1 player in Taiwan life insurance market as an example, with basis theory of organization study and consumer behavior, in the mode of questionnaire to staff and customer, it is supposed to discuss how to execu...

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Bibliographic Details
Main Authors: Yu-Dian Cai, 蔡育典
Other Authors: 郝充仁
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/fsr4cq