Enhancing Market Oriented Learning and Customer Intention through Service Recovery Management.
碩士 === 淡江大學 === 企業管理學系碩士班 === 94 === In the dynamic economic environment, firms’ learning ability from failure is a key factor for surviving. This paper focuses on service failure and service recovery in the hotel industry in Taipei. Service providers can adopt a strategic concern for managing their...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85031933782849007070 |