The study of services marketing strategies on insurance industry -A case of the C company

碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 94 === In this fast changing era, the biggest problem which enterprise faces is the need for flexibility to respond to ever changing customer demands, also competition is intense. Modern society is increasingly a service society. The economic dynamic is service orie...

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Bibliographic Details
Main Authors: Judy Chien, 簡之怡
Other Authors: James Hu
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/pfyap5