The study of services marketing strategies on insurance industry -A case of the C company
碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 94 === In this fast changing era, the biggest problem which enterprise faces is the need for flexibility to respond to ever changing customer demands, also competition is intense. Modern society is increasingly a service society. The economic dynamic is service orie...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/pfyap5 |