The Exploratory Study of the Word-of-Mouth Maintaining Factors：With Sport Utility Vehicle as an Example
碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 94 === The main of this research treats of the WOM maintaining of two famous imported sport utility vehicles：Lexus RX330 and Nissan Infiniti FX35, analyses the main WOM disseminating factor that affects the maintaining periods of two cars and defines it as WOM maint...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vg22kf |