Using the Hedonic Approach to Study Fresh Fruit Consumption and Consumer's Willingness to Pay for the Localization Value.In Siturn Area/Taichung: Taiwan.
碩士 === 東海大學 === 食品科學系 === 94 === This study is conducted to investigate consumers' perception and evaluation towards fresh fruit attributes. Five essential product attributes was studied, there are flavor, quality, safety, brand and the packaging; Four latent value attributes was constructed fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46977999145604434566 |